Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
what is Website Analysis ?
Web analytics is the gathering, synthesizing, and analysis of website data with the goal of improving the website user experience. It’s a practice that’s useful for managing and optimizing websites, web applications, or other web products. It’s highly data-driven and assists in making high-quality website decisions. You might also get ideas on how to improve your product and drive business growth from web analytics.
Product managers, data scientists, UX designers and others can use web analytics if they’re looking to enhance their website or product experience to meet customer needs. They need to know which website metrics to track while also being mindful of the shortcomings of web analytics.
Mphmi Digital Best Web anlytics Company Noida India
Mphmi Digital, the best Web anlytics Company Noida India effective web analysis is creating objectives and calls-to-action from your organizational and site visitors goals, and identifying key performance indicators (KPIs) to measure the success or failures for those objectives and calls-to-action.
What is web analytics used for?
- Setting business goals: Defining the key metrics that will determine the success of your business and website
- Collecting data: Gathering information, statistics, and data on website visitors using analytics tools
- Processing data: Converting the raw data you’ve gathered into meaningful ratios, KPIs, and other information that tell a story
- Reporting data: Displaying the processed data in an easy-to-read format
- Developing an online strategy: Creating a plan to optimize the website experience to meet business goals
- Experimenting: Doing A/B tests to determine the best way to optimize website performance
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Common issues with web analytics
Keeping track of too many metrics
There are so many data points available to track. It can be overwhelming to combine web analytics, product analytics, customer experience tools, heatmaps, and other business intelligence analytics to make sense of things.As a general rule, only measure the metrics that are important to your business goals, and ignore the rest. For example, if your primary goal is to increase sales in a certain location, you don’t need metrics about anything outside of that location.
Data is not always accurate
The data collected by analytics tools is not always accurate. Many users may opt-out of analytics services, preventing web analytics tools from collecting information on them. They may also block cookies, further preventing the collection of their data and leading to a lot of missing information in the data reported by analytics tools. As we move towards a cookieless world, you’ll need to consider analytics solutions that track first-party data, rather than relying on third-party data. Your web analytics tool may also be using incorrect data filters, which may skew the information it collects, making the data inaccurate and unreliable. And there’s not much you can do with unreliable data.
Data privacy is at risk
Untracked or overly exposed data can cause privacy or security vulnerabilities. People could reveal all sorts of personal information about themselves on your website, including credit card details and their address. Any breach to an analytics service provider that compromises your user data can be devastating for your business’ reputation. Since privacy laws have become more stringent over the last decade globally, it’s important you pay attention to cyber security. Website data is particularly sensitive. Make sure your web analytics tools have proper monitoring procedures and security testing in place. Take steps to protect your website against any potential threats.
Data doesn’t tell the whole story
While web analytics are useful to learn how users are interacting with your website, they only scratch the surface when it comes to understanding user behavior. Web analytics can tell you what users are doing, but not why they do it. To understand behaviors, you need to go beyond web analytics and leverage a behavioral analytics solution like Amplitude Analytics. By looking at behavioral product data, you’ll see which actions drive higher engagement, retention, and lifetime value.