Any link that is not assigned a nofollow is a dofollow link. This is a HTML attribute assigned to a backlink that allows users and crawlers to discover and access the website.
Why are Dofollow Links Important?
Dofollow links are essential for good SEO because they lead to organic traffic, and pass on link equity which is great for ranking highly in SERPs.
Higher ranking means better page visibility, more clicks, and higher conversions.
Dofollow links are also good for building up a website’s authority, that is if the dofollow links originate from a legitimate and reliable source.
How to Figure Out if a Link is Dofollow?
It’s a pretty easy task to discover whether or not a link is dofollow or nofollow. All you need to do is right click on your web page, and select ‘Inspect Element’.
Any links with that don’t have the above tag of rel=”nofollow” are dofollow links.
What Tools are there to Help you Discover Dofollow and Nofollow?
There are additional tools out there that can help you with the task of checking your links. These include:
- NoFollow Link Checker Chrome Extension
- Varvy SEO and NoFollow Link Report Tool
- Link Analyzer – Nofollow and DoFollow Links Checker Tool
- SEOquake – An SEO & Link Checker Toolbox For Chrome & FireFox
How can you Gain Dofollow Links?
There are a few different strategies you can use in order to gain dofollow links.
1. Guest Post
Once you have discovered your niche, you can appeal to websites with similar content and products, and request to write a guest blog.
You can then embed a link to your website in your author bio or included at the end of the blog.
This is a great link-building strategy. However, ensure that the blogs are high-quality, relevant and well researched.
2. Build Relationships with Others in your Industry
Establishing good rapport with those who sell similar products or write similar content can be beneficial for link-building. The better your relationship, the more likely they are to link out to you as a point of reference on a certain topic.
3. Create Skyscraper Content
This is an incredibly effective way to build do-follow links, and gain high levels of traffic.
All you need to do is search for content on a specific subject that has attained many backlinks in the past. Searching keywords are effective here.
Then create content that is 10x better than the original piece. After this promote your content, and see your do follow links rise.
4. Create Ultimate Guides
Create a comprehensive ‘ultimate guide’ for a particular topic you have expertise in. You should pick a topic that is relevant to the rest of your content but will appeal to a vast audience.
Divide your guide up using subtopics, which will allow you to create an extensive guide.
How Can We Help?
Do you need to improve your link-building strategy? Maybe you need a hand in building those relationships. Give us a call and we’ll go through your current plans in a free strategy session.
If you like what you see, we can pair you with an awesome marketing team to start implementing your plan ASAP!